GERBER failed with his own methods - but you need'nt... ~~"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It"

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber
Harper Paperbacks
Sales Rank: 2303

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 GERBER failed with his own methods - but you need'nt..., 1997-07-27

Gerber's crystal clear insight into how and why businesses are born should be compulsory first reading. Informative, entertaining, practical and motivating... but then WHY did Gerber's own business 'fail' after he wrote the book? Well, you can systemise all you like, but Desmond Morris ("The Naked Ape" and "The Human Animal") explains the human's need to improve every system. Gerber's own carefully systemised team did this to him - and my little 17-people team did it to me. Now I have 3 photocopy shops with no staff - they open and close automatically, and customers do absolutely everything themselves. It has taken nearly two years to make the transition - but I now have the freedom AND the business. But Gerber hasn't. I've met Gerber. He nearly, very nearly has the answer. In this book he implies that he has proved and experienced the answer - you won't know the truth until you experience the defeat. IF his book were a more truthful account of his experiences, we would all have something we could blindly follow - but you must read his book with caution to determine where he speaks from experience, and where he speaks from 'wish'. Finally, he misses the most important point of business - planning and achieving a profit. Read very carefully to find he misses this (he appears to have this subject well covered). His book is for the naive and the disillusioned. After 22 years in business I'm embarrassed that I was in this category whilst still being hailed as an entrepreneur. Gerber's book will open your eyes with his clear thinking - but to follow his lessons unquestioningly is to court disaster.

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